Disney+ announces price hike with new content and Star add-on

by | Dec 18, 2020 | A&E

Canadians will be paying $3 more for Disney+ when it launches Disney+ Star next year, its add-on section that will feature more adult-oriented content like Deadpool,

The price for a Disney+ monthly subscription will rise to $11.99 from $8.99, set when it came online in November 2019. The price increase is expected to into effect on Feb. 23, 2021, which coincides with the release of Star, when the service will start to see the release of new shows from Marvel, Lucasfilm, Pixar and National Geographic.

The addition of Disney+ Star’s new content, as well as the price increase, were announced at Disney’s investor’s day conference on Dec. 11. The question that it raises is: do people feel the price will be worth paying?

Danyal Somani, a first-year Film Production student at Humber, said there is optimism in looking to the future of Disney+.

“Star is a great move, as it will attract more subscribers due to having more mature content,” Somani said.

“The price increase is pretty fair, given all the new content. I am mostly excited for all the Marvel content like Falcon and the Winter Soldier, Ms. Marvel, WandaVision and the Guardians of the Galaxy Holiday Special,” he said.

Marvel Studios experienced many delays in 2020, caused by COVID-19, in regards to the theatrical releases of the films Black Widow and Eternals as well as delaying filming for the subsequent films like Shang-Chi, Thor: Love and Thunder as well as their Disney+ shows. WandaVision will be the first to debut on Jan. 15, 2021.

“If Disney+ starts adding more content that isn’t strictly Disney, then I think they can pull it off and then maybe they’ll have a chance to surpass Netflix,” Humber business graduate Jasmeet Jandu said,

“I would say it’s a fair price,” he said.

Alongside the Marvel content, Kathleen Kennedy, the president of Lucasfilm, offered a look at upcoming shows which included The Bad Batch, an animated show in the vein of The Clone Wars. She also showed off the Cassian Andor series, the Obi-Wan Kenobi series and announced the long-awaited Ahsoka Tano series which Jon Favreau and Dave Filoni are writing.

Pixar also showed off its slate of content which included Dug Days, an animated series following the lovable golden retriever from Up and how he’s coping with life in the city. Pixar also announced a movie titled Lightyear which would show the origins of the space hero Buzz Lightyear (now voiced by Chris Evans instead of Tim Allen). The film is not connected to the Toy Story series, but as a standalone film.

At the end of the investor’s conference, former CEO and chairman Bob Iger reaffirmed Disney’s long-term commitment to the streaming service, indicating they were just getting started.

“It’s very important to us, that when people watch our shows and movies, they see themselves reflected,” Iger said.