There was no snow outside, but it was a winter wonderland at Humber North’s E building concourse. One could say it was also a silent night because of the wintery silent auction being held for charity by the college’s Tourism and Hospitality students.
The goal was to raise a total of $5,000 for the Reach for the Top Foundation, which has a programme of scholarships and bursaries available to students in post-secondary studies. The group exceeded expectations by about $1000 that will benefit the foundation, said Tourism and Hospitality event management professor, Peter Jones.
Students in their third term were divided into groups of committee teams in charge of tasks ranging from logistics, promotion, donations and sponsorships.
Jones was pleased with how the second-year students handled the unique setting.
“It’s different than a silent auction at a Gala dinner,” he said.
“We were doing an auction in an open area to a school of thousands of people,” Jones said. “To attract them to stop, take a look and then potentially come down to bid and find out what was going on was the goal and I think the students succeeded at that.”
Students and faculty were able to enter a draw to win a Pandora bracelet and bid on other items, from Starbucks holiday giftsets to a hockey stick signed by Toronto Maple Leaf players.
Executive chair of the silent auction Joanne Salamat said the goal was to raise funds for their client, but she also wanted people to enjoy themselves.
“We have a client, we want to meet our goal,” she said. “But we also wanted to make it a memorable event and how do you do that without getting people involved and having a good time? We’re students, we love music, we love to dance.”
The auction ran from 10 a.m. until 3 p.m. and included a live DJ, photo booth, and the Humber Hawk mascot who helped liven up the crowd with their entertaining dance moves.
Reach for the Top Foundation executive director Paul Russell praised the skill and imagination of the students who organized the silent auction.
“It was the second time that I’ve been to an event like that at Humber College,” Russell said.
“This one was spectacularly done. The imagination and the skill that went in to organize it by the students was really and truly impressive,” he said.
This year’s Winter Wonderland themed auction marked the second auction hosted by second-year Tourism and Hospitality Event Management students, following last year’s 60’s theme.