The Glorious Sons selling out tour after 96.9 FM launch

by | Nov 6, 2015 | A&E

Brandon-Richard Austin
Arts and Entertainment Reporter

Kingston alternative rockers The Glorious Sons are doing pretty well for themselves.

They have six sold out shows on their 20-stop ‘Contender’ tour, more than 13,000 Facebook fans and a performance slot at 2015’s SiriusXM Indies last May alongside heavyweights Billy Talent.

And if Canadian music history is any indicator, the five-piece alternative rock band could get a whole lot bigger.

The Glorious Sons’ first radio interview was on 96.9 FM Radio Humber, the college campus station that’s been home to the first airplay of Arcade Fire, The Arkells and Metric, to name a few.

The Sons was chosen as the station’s band of the month for November 2013, a time lead singer Brett Emmons describes as crazy.

“So many things were happening then, things were picking up,” said Emmons.

“We didn’t know how to act. That was our first interview with our new publicist,” he said. “It didn’t feel like a small thing. Humber is a big school, it was nice to get recognition.

“I don’t like to think too much about [what effect accomplishments have on the band’s career], we just get on the wave and ride it. But we knew it was good,” said Emmons.

Kylee Winn-Thurrott, Radio Humber promotions manager, plays a large role in the Band of The Month segment on the station.

“We tell the students working on Band of The Month that you never know who these guys are going to be,” said Winn-Thurrott. “We’ve interviewed people like Shad [CBC’s Q host] and The Arkells.”

Radio Humber’s very first band of the month in September 2013 was Mindil Beach Markets, a group from Vancouver that has since gone on to several big things, including an interview on Ryan Daly’s Under The Radar show.

“It’s obviously hard to get the bigger artists to come back to the station,” said Winn-Thurrott. “But we’re fine to be the first step. It’s what we do, we do it well.”

Ryan Suknandan, a 20-year-old Humber Media Studies student, believes despite being in an age of Internet platforms where a band can get its music on iTunes in a matter of weeks, campus radio remains valuable.

He believes campus radio provides valuable exposure to bands that differs greatly from the “over-concentrated” environment of platforms like SoundCloud.

“I think the campus radio can be seen as very important in regards to the immediate exposure it can give to a band not only in the Humber community, but how it can reach out to the city of Toronto as a whole,” said Suknandan.

While Band of The Month artist selections are made through various public relations companies that work with Radio Humber, independent acts can mail in submissions for airplay consideration by visiting the Radio Humber website.