Trendy Smoke’s Poutinerie comes and conquers Humber North campus

by | Oct 10, 2014 | Life

Murrissa Barrington

Life Reporter

Poutine trumps pizza any day.

Not just in taste, but also in business, says an employee of the new Smoke’s Poutinerie in the North campus’ LinX Lounge.

Sales are brisk, said LinX manager Daniela Trozzolo, noting since the poutinerie moved to replace Pizza Pizza, at the beginning of the semester, business has been booming.

“It’s been extraordinarily successful,” Trozzolo said. “Very busy. I think the lineups every day are an indication of that.”

Pankaj Dharni, an employee at Smoke’s Poutinerie in LinX, agrees.

“It’s been very good because we’re not experiencing just students from Humber. People are coming from outside, too, and we are making three grand ($3000) daily,” said Dharni, who is also a first year Supply Chain Management student.

The red and black arrows on the floor in North campus halls lead the hungry to Smoke’s and the smell of fresh poutine keeps them there, together with crazy creations that seek every possible variant on the traditional Quebec-born dish made of French fries, cheese curds and gravy.

Chantelle Lobo, a third-year business student at University of Guelph-Humber, said her favorite menu option is the Bacon Poutine.

“It tastes exactly the same as the one (at Smoke’s) in downtown Toronto,” said Lobo.

Smoke’s Poutinerie was founded in 2008 as the first all-poutine restaurant in Toronto. The chain now has more than 30 locations across Ontario and several others across Canada, according to the firm’s corporate information.

Their menu consists of about 20 different poutine creations such as Bacon Cheeseburger, Nacho Grande and Chicken Fajita.

LinX’s decision to partner with Smoke’s Poutinerie was to seek more exciting food options than previous years, Trozzolo said.

“We felt that the sales at Pizza Pizza were low,” she said. “Also, I guess you could get technical in terms of brand equity but Pizza Pizza is boring and Smoke’s is exciting. And so we made the change for the interest of selections for the students, customer service-wise, as well as sales and preferability.”

Following other Smoke’s Poutinerie locations in Toronto, the Humber location will be open late on pub nights as well as Friday nights for those seeking a late night snack after hanging out at LinX.